Understanding Gen Z

Understanding Gen Z – what employers need to know…

Gen Z is rapidly entering the workforce, expected to make up 27% of the global workforce by 2025.

Here’s what employers should keep in mind:

Purpose-driven work: 65% of Gen Z prioritise working for companies that share their values.

Tech-savvy and adaptable: They are digital natives, thriving in fast-paced, tech-driven environments.

Flexibility is key: Over 70% of Gen Z consider work-life balance and flexible schedules crucial.

Growth opportunities: 76% of Gen Z seek career advancement and continuous learning.

Understanding these preferences is key to attracting and retaining this generation of talent.

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